Modern Kitchen Collection
A complete silicone kitchen tools collection designed for the Hearth & Craft brand — from initial client brief to a fully stocked 8-foot retail display.
Understanding the Brief
It started with a message: the client wanted to launch a brand-new kitchenware line at WM stores, utilizing 8-foot display shelves. The positioning needed to stand out among existing brands on the shelf.
Our team immediately began gathering details — shelf photos, price range ($3.97–$14.97), and the client's vision for style and tone. Within a week, we had a proposal ready for review.
Building the Design System
Color Palette
Warm ivory, brushed gold, and natural wood tones — rooted in the brand's organic elegance.
Materials & Textures
Food-grade silicone, bamboo, brushed stainless steel — every material chosen for look and durability.
Product Design
36 SKUs designed as a cohesive family — spatulas, whisks, tongs, measuring cups, and storage containers.
Packaging Design
Branded blister cards and boxes with consistent typography, lifestyle imagery, and retail-ready hang tags.
The Complete Collection
Every piece designed as part of a unified visual language. From silicone spatulas and whisks with wooden handles to gold-accented measuring cups and kitchen shears — the full lineup photographed on Italian marble.
The collection balances aesthetics with functionality, with each tool crafted to feel premium at an accessible price point — exactly what the retail shelf demands.
Shelf-Ready at Scale
From the first client message to a fully merchandised 8-foot display in US supermarket chains — every detail considered, every product positioned for maximum shelf impact.
Ready to Build Your Collection?
Let's turn your brand DNA into a shelf-ready product line.